Smart CRM — from first contact to closed deal.
Smart CRM is the FraXus sales operations platform. It brings lead management, the sales cycle, activities and marketing attribution into one system, where automation absorbs the repetitive work and every conversion becomes measurable again.
Opportunities
Pipeline
Conversion rate
Active contacts
Sales pipeline
Pipeline trend
Recent activity
- Qualification call scheduled10:30
- Proposal sent−1 d
- Automatic follow-up triggered−1 d
- New lead — source: Google Ads−3 d
Acquisition sources
- Website45%
- Referral30%
- Campaigns15%
- Other10%
What Smart CRM handles.
The capabilities below describe the functional scope of the product. Anything still in development is listed separately, under the roadmap.
Leads & customers
- Multi-source lead capture
- Contact and company records
- Configurable qualification and scoring
- Segmentation and saved views
- Complete interaction history
Sales & pipeline
- Configurable opportunity pipeline
- Stage-based sales cycle
- Amount and probability tracking
- Automatic follow-ups and reminders
- Sales reporting
Attribution & marketing
- Lead source capture (UTM, GCLID)
- Campaign to opportunity attribution
- Server-side conversion events
- GA4 integration
- Google Ads conversion integration
Automation
- Lead routing rules
- Follow-up sequences
- Automatic task creation
- Status transitions
- Event-driven notifications
Steering
- Real-time dashboards
- Funnel analysis
- Activity tracking per team
- Exportable reports
Platform
- Multi-brand operation
- Roles and permissions
- REST API
- Webhooks
- Audit log
In development
These items are not available today. They are listed to give an honest view of where the product is heading, with no commitment on dates.
- AI drafting and summarisation assistant
- Intelligent classification of inbound requests
- Assisted pipeline forecasting
- Companion mobile application
Connected
Smart CRM exposes a REST API and webhooks, and connects to the services used in a sales context.
- Google Analytics 4
- Google Ads
- Transactional email
- Calendar
- Webhooks
- REST API
Users
Smart CRM is for organisations whose sales cycle deserves a system rather than a spreadsheet.
- Sales leadership
- Growing SMEs
- Professional services firms
- Multi-brand organisations
See Smart CRM on your own case.
We would rather run a demonstration against your actual sales cycle than a generic presentation.