We build the intelligent SaaS products that move businesses forward.
FraXus designs SaaS platforms that bring together artificial intelligence, automation, Cloud, data and integrations to simplify operations and change the way companies work.
- AI
- SaaS
- Cloud
- Automation
- Data
- APIs
More than software. An ecosystem of intelligent products.
Every FraXus product rests on the same technology foundation: identity, workspaces, workflows, AI, automation, APIs, analytics and security. That foundation is what makes it possible to build one complete business application — then the next — without starting over.
That has a direct consequence for our clients: the foundations of a SaaS product — multi-tenancy, roles, subscriptions, audit logs — are not reinvented on every project. They are already proven.
Identity
Accounts, sign-in, sessions and recovery.
Workspaces
Organisations, teams and data boundaries.
Multi-tenant
Strict isolation between customers and configurations.
Workflows
Triggers, rules, conditions and approvals.
AI
Assistants, extraction, classification and search.
Automation
Scheduled and event-driven execution.
APIs
REST contracts, webhooks and outbound integrations.
Analytics
Product events, KPIs and dashboards.
Integrations
OAuth connections and per-tenant synchronisation.
Notifications
Email, in-app and scheduled reminders.
Security
Roles, permissions, secrets and audit.
Administration
Internal consoles, limits and monitoring.
Products, not isolated projects.
FraXus develops its own SaaS platforms. The first product in the ecosystem is Smart CRM; the ones that follow will build on the same technology foundation.
Smart CRM
From first contact to closed deal.
Smart CRM is the FraXus sales operations platform. It brings lead management, the sales cycle, activities and marketing attribution into one system, where automation absorbs the repetitive work and every conversion becomes measurable again.
- Lead and contact management
- Pipeline and opportunity lifecycle
- Marketing attribution and conversion signals
- Activities, follow-ups and tasks
An ecosystem under construction
The architecture of both the site and the platform is built to take on new products. The categories below describe development directions — they are not commercially available.
See the products pagePRODUCT DIRECTIONS · NOT COMMERCIALLY AVAILABLE
Intelligent CRM
Sales operations, customer lifecycle and attribution in a single platform. This is the category Smart CRM belongs to.
Document automation
Classification, extraction and routing of business documents — quotes, invoices, contracts — with no re-keying.
Intelligent email management
Triage, urgency detection, structured extraction, and turning messages into tasks or business records.
Automated customer support
Support portals, assisted triage, knowledge bases and routing to the right team.
Sales intelligence
Qualification, conversion signals and analysis of sales activity in service of decisions.
AI business assistants
Internal copilots connected to company data, with human validation on sensitive actions.
Smart CRM — from first contact to closed deal.
Smart CRM is the FraXus sales operations platform. It brings lead management, the sales cycle, activities and marketing attribution into one system, where automation absorbs the repetitive work and every conversion becomes measurable again.
- Lead and contact management
- Pipeline and opportunity lifecycle
- Marketing attribution and conversion signals
- Activities, follow-ups and tasks
- Dashboards and reporting
- Sales workflow automation
Opportunities
Pipeline
Conversion rate
Active contacts
Sales pipeline
Pipeline trend
Recent activity
- Qualification call scheduled10:30
- Proposal sent−1 d
- Automatic follow-up triggered−1 d
- New lead — source: Google Ads−3 d
Acquisition sources
- Website45%
- Referral30%
- Campaigns15%
- Other10%
Six domains, one technology ecosystem.
Open a pillar to see the detail. AI, automation, Cloud, data and APIs are not separate offerings: they are layers of the same product foundation.
Intelligent SaaS products
Designing and operating complete multi-tenant platforms: identity, workspaces, roles, subscriptions, administration and product analytics.
Intelligent SaaS products
Designing and operating complete multi-tenant platforms: identity, workspaces, roles, subscriptions, administration and product analytics.
- Product discovery and architecture
- Multi-tenant architecture and isolation
- Accounts, roles and permissions
- Subscriptions and entitlements
- Onboarding and usage limits
- Administration consoles
- Audit logs
- Product analytics
- Localisation / i18n
AI & agents
Bringing intelligence where it removes identified work: assistants, tool-using agents, document extraction and semantic search.
AI & agents
Bringing intelligence where it removes identified work: assistants, tool-using agents, document extraction and semantic search.
- LLM integration and model selection
- Business assistants and copilots
- Tool-using, multi-step agents
- Human validation on sensitive actions
- Classification and extraction
- Summarisation and assisted drafting
- RAG and knowledge bases
- Permissions-aware semantic search
- Evaluation and governance
Automation
Letting the system do what is repetitive: routing, follow-ups, approvals, status transitions and synchronisation.
Automation
Letting the system do what is repetitive: routing, follow-ups, approvals, status transitions and synchronisation.
- Event-driven workflows
- Scheduled workflows
- Rules, conditions and approvals
- Lead routing and qualification
- Follow-up sequences
- Automatic task creation
- Document workflows
- Webhook processing
- Queues and replay
Cloud & platform engineering
The execution platform: reproducible deployments, managed databases, background jobs, monitoring and backups.
Cloud & platform engineering
The execution platform: reproducible deployments, managed databases, background jobs, monitoring and backups.
- Cloud and deployment architecture
- Managed databases
- Object storage and CDN
- Serverless functions and containers
- Queues, jobs and scheduled tasks
- CI/CD and preview environments
- Secrets and environment management
- Monitoring, alerting and logging
- Backups and disaster recovery
Data & intelligence
Making the business measurable: pipelines, data quality, attribution, dashboards and executive reporting.
Data & intelligence
Making the business measurable: pipelines, data quality, attribution, dashboards and executive reporting.
- Ingestion and normalisation
- ETL / ELT and synchronisation
- Event collection
- Quality controls and deduplication
- Analytics-ready modelling
- KPI dashboards
- Funnel and conversion analysis
- Attribution reporting
- Executive reporting
APIs & integrations
Connecting the ecosystem: documented REST APIs, OAuth, webhooks, gateways, rate limiting and monitoring.
APIs & integrations
Connecting the ecosystem: documented REST APIs, OAuth, webhooks, gateways, rate limiting and monitoring.
- REST API design and versioning
- OAuth 2.0 and token handling
- Inbound and outbound webhooks
- Gateways and rate limiting
- Scheduled synchronisation
- Google Ads and GA4 integrations
- Email and calendar integrations
- Secure credential handling
- Integration monitoring
Where FraXus fits in your organisation.
The same technology building blocks, seen from the teams that use them every day.
Sales
Structuring the sales cycle and making conversions measurable.
- CRM
- Pipelines
- Attribution
- Follow-ups
- Automation
Operations
Letting the system carry the processes instead of habit.
- Workflows
- Tasks
- Process automation
- Dashboards
Customer service
Receiving, triaging and handling requests without losing information.
- Support
- Knowledge
- AI assistance
- Routing
Management
Having indicators that agree across teams.
- KPIs
- Reporting
- Analytics
- Visibility
Administration
Cutting data entry, re-keying and document handling.
- Documents
- Repetitive workflows
- Structured data
Marketing
Connecting acquisition spend to deals actually signed.
- Lead capture
- Attribution
- Analytics
- Conversion feedback
IT & Digital
Holding it all together: integrations, identity, cloud and security.
- APIs
- Integrations
- Identity
- Cloud
- Security
From idea to intelligent product.
Six stages, from business framing to operations. Each one produces a concrete deliverable before the next begins.
- 01
Discover
Business problem, users, processes and constraints. What is in scope — and what is not.
- 02
Architect
Product, data, AI, security and cloud architecture. The structural decisions are made here.
- 03
Design
UX, workflows, design system and prototype. Journeys are validated before code is written.
- 04
Build
Engineering, integrations, automation and testing. Incremental delivery and regular reviews.
- 05
Deploy
Production infrastructure, data migration and a controlled go-live.
- 06
Operate & Improve
Monitoring, analytics, iteration and scaling. A product lives on after launch.
Product thinking.Engineering discipline.Intelligent automation.
We do not promise numbers nobody can guarantee. We describe how we build — and what that changes for the systems you will operate for years afterwards.
Product thinking first
We reason in products: scope, users, lifecycle and evolution — not in isolated engagements.
Full-stack engineering
Interface, back-end, data, infrastructure and operations are designed by the same team.
AI inside the workflow
AI is wired into an existing process, with human validation wherever it is needed.
Automation-first architecture
Triggers, rules and notifications are part of the model from the design stage.
API-first interoperability
Every system we build exposes and consumes documented interfaces.
Scalable SaaS foundations
Multi-tenancy, roles, limits and subscriptions are planned before the first customer.
Secure integrations
OAuth, server-side secrets, workspace isolation and audit logging by default.
Measurable systems
What goes into production is instrumented: events, KPIs and dashboards.
Maintainable architecture
Documented code, controlled dependencies and reversible migrations. No hidden debt.
One technology ecosystem
AI, automation, Cloud, data and APIs come from a shared foundation, not a stack of tools.
The technologies we build with.
A deliberately narrow, well-understood selection rather than an inventory. The choice is made case by case, based on what the product has to sustain over time.
Product & interface
Web applications and data interfaces.
- React
- Next.js
- TypeScript
- Tailwind CSS
- Design systems
- PWA
Back-end & data
Application services and persistence.
- Node.js
- Python
- REST
- PostgreSQL
- Redis
- Object storage
Cloud & execution
Hosting, execution and continuous delivery.
- Serverless
- Containers
- CDN
- CI/CD
- Queues
- Scheduled jobs
AI & retrieval
Language models and information retrieval.
- LLMs
- RAG
- Vector databases
- Embeddings
- Structured output
- Evaluation
Automation & integrations
Moving events between systems.
- Webhooks
- Event buses
- Scheduled jobs
- API synchronisation
- Google Ads API
- GA4
Security & identity
Access, secrets and traceability.
- OAuth 2.0
- JWT
- RBAC
- TLS
- Secrets management
- Audit logs
Trust starts in the architecture.
Authentication, isolation, secrets management and traceability are design decisions. Here is how we handle them in the systems we build.
Secure OAuth
Third-party connections over OAuth 2.0, with minimal scopes and revocable tokens.
Server-side secrets
No sensitive credential is exposed to the browser. Secrets stay in the server environment.
Tenant separation
Each organisation’s data is isolated, and customer credentials are stored per tenant.
Controlled permissions
Role-based access control, least privilege and environment separation.
Encrypted communication
End-to-end encrypted transport and strict security headers.
Auditability
Sensitive events are logged so they can be traced after the fact.
Backups & monitoring
Regular backups, application monitoring and alerting on anomalies.
Privacy-aware architecture
Data minimisation, defined retention periods and consent-conditioned tracking.
Technology in service of real work.
FraXus is a digital company specialised in designing intelligent SaaS products. We bring together software engineering, artificial intelligence, Cloud, automation, data and integrations to create platforms that simplify operations and make companies more effective.
Our approach starts from the business need: technology is not an end in itself, but the infrastructure that lets people work, decide and grow better.
More about FraXusSaaS products
A product company, not a web agency.
Brussels
European roots, engineering culture.
API-first
Systems that are open and integrable by design.
Privacy-aware
An architecture compatible with your compliance obligations.
Let’s build your company’s next intelligent system.
Describe your context: processes, tools in place, volumes and objective. We come back to you with a technical read and the options available.
- Business email
- info@fraxus.be
- Phone
- +32 493 96 65 07
- Adresse
- Brussels, Belgium